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Executive Summary
This planning project report will focus on the Indian motorcycle industry, particularly on Hero Honda’s two-wheelers. India’s open market policy today has brought about substantial competition within its motorcycle industry through the many joint ventures it has allowed, including in motorcycle component because of this the market share of Hero Honda India vaguely decrease and in the feature that will be a real threat for the company there for the company will decide to implant a marketing project in order to strengthen its position.
Table of contents
|Introduction |3 |
|Summary of the Business Case &n ...