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Strategic realignment of the BMW Group
announced
At the end of September 2007, the BMW Group
took on a new strategic direction. Up to the year
2020, the BMW Group intends to strengthen its
position within the global premium automobile market
by increasing volume of sales to more than two
million units per annum. The mission statement is
clearly defined: the BMW Group is the world’s leading
provider of premium products and premium
services for individual mobility. This means that in
addition to striving for organic growth in the core
line of business, the BMW Group will also engage in
new and profitable areas of activity throughout the
automotive life-cycle and all the way along the valueadded
chain. At the same time, the BMW Group
will invest substantially in future technologies, new
vehicle concepts and pioneering drive systems.
The new strategy, which has been given the name
Number ONE, is aimed at profitability and increasing
value over the long term. In order to achieve these
objectives, two new areas of responsibility have been
created within the Board of Management for the
“Corporate and Brand Development” and “Purchasing
and Supplier Network” divisions.
BMW Group remains best-selling premium
manufacturer
The BMW Group registered new sales volume records
in 2007 for all three brands. In total, 1,500,678 BMW,
MINI and Rolls-Royce brand cars were sold during
2007, an increase of 9.2 % compared to the previous
year.
The number of BMW brand cars sold rose by
7.7 % to 1,276,793 units. The MINI achieved a particularly
encouraging increase. This brand recorded
an 18.5 % rise, with 222,875 units hand ...