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Kudler Fine Foods has developed into a business with three locations, offering a wide variety of fine foods including wine and cheese, locally organically grown produce and in store cooking demonstrations extending to home parties and their most recent initiative to establish a catering business. During this time there have been many things to consider, the legal aspects of managing the business, to the current strategy and what tactics will need to be developed in order to assess how the changing technology has created business opportunities for Kudler’s current ventures. This paper will identify the response strategy that Kudler is pursuing thus far, and present some tactics that could be implemented in the future. Lastly, some thoughts will be shared on how Kudler can continuously scan the fine foods industry for ideas that will allow it to update its strategy as needed.
Changes in technology have provided Kudler with many opportunities to expand, and enhance its current operations. Currently Kudler’s Internet and Intranet site both provide invaluable information and have helped the company to grow, through the use of their Intranet they have developed a Customer Table that provides demographic information, an Inventory Table that helps manage product inventory for their stores by itemizing ingredients necessary for products to ensure that the store is prepared. They also have developed a Retail Enterprise Management System. Point of Service Procedures also captures all report s of retail sales in detail and each cash register transmits information directly to the General Ledger, Electronic Payment Clearing House and Purchasing Function. ...