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Assignment Questions for Hero Honda Motors (India) Ltd: Is it Honda that made it a Hero?- (Case given in CES-Thompson & Strickland -15th Edition)
1. What are the dominant characteristics of the market for mopeds, scooters, and motorcycles in India? What host government restrictions have affected the country’s two-wheeler market?
2. How has Honda chosen to enter the Indian market for scooters, motorcycles, and electric gen¬er¬ators? What are the stand-out features of Honda’s international strategy?
3. What were the key structural elements of the business relationship between Hero and Honda? Has the relationship produced successful results?
4. Have Hero and its chief rivals encountered various challenges as a result of their relationships with foreign partners? Explain.
5. What obstacles stand in the way of Hero’s Operation One Billion? What issues must Hero management address to achieve its 2002 strategic and financial objectives?
6. What recommendations would you make to Mr. Brijmohan Lal Munjal to maintain Hero’s leading position in the motorcycle market in India? Should the company consider developing new relationships with international partners? Does it make more sense to create stronger alliances with domestic partners? Should Hero develop strategies for expanding outside of India?
Assignment Questions for Hero Honda Motors (India) Ltd: Is it Honda that made it a Hero?- (Case given in CES-Thompson & Strickland -15th Edition)
1. What are the dominant characteristics of the market for mopeds, scooters, and motorcycles in India? What host government re ...