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Introduction
This is a feedback of the partial fulfillment of the term paper of the course, ?Marketing Management-201' as assigned by our course instructor.
Scope:
In Bangladesh, although there is no empirical study on actual demand for such product and service rendering organization, it is obvious that there is a considerable quantum of latent demand. But very few numbers of firms or agencies lead this market. At present, there are numbers of advertisement firms, including international, multi-national & national advertising agencies. But with professional zeal and qualification the leading number is not more than 10 such as ? Asiatic LTD, Adcom LTD, Interspeed LTD, Expressions LTD, Gray Advertising LTD, Mattra LTD, Bitopi LTD (Source: Managing Director, "Ebong Srishty LTD", "Expressions LTD").
The name of the Company:
Ummash Limited (UL).
Objective:
The main objectives of the company are:
(i) To act as an aid to the marketing activities of different companies, organization, corporate bodies, firms and individuals.
(ii)To serve the clients of all levels through designing and preparing promotion mix, telecasting, and doing such other activities for promoting their products and services by using all kinds of available media in general and electronic media in particular.
(iii)To do all other activities related to marketing specifically promotional activities of products ...