Identification/description of alternatives
Provide better customer service
Toys "R" Us can increase the level of customer satisfaction by providing good customer service. Friendly and well trained employees who understand customer needs better and who understand the importance of satisfying the customers will not only assist in encouraging customers to shop at Toys "R" Us but also contribute to differentiating the company from its competitors. It is important to make each customer feel important and to serve each customer feel like he/she is the only customer.
Provide better shopping experience
It is key for Toys "R" Us to make the shopping experience unique and fun. The experience would encourage the parents and their children to stop and shop more often. The unique shopping experience can make the store the best place to shop for toys. The experience would leave a lasting impression in the minds of customers and would make them want to come back and come often. Setting up a game room at the store would attract kids to come to the store to try out new games, interact with other kids and also provide the store an opportunity to introduce and market new products and while the families enjoy a unique and fun shopping experience. Introducing characters in the store like Goeffrey the Giraffe would provide entertainment to the families and improve the shopping experience.
Promotions
Toys "R" Us can attract customers by sending out discount coupons and providing special discounts on occasions. Providing various incentives based on what customers spend would help increase consumer spending. Customers buy several toys throughout the various ages of their kids and more than often buy toys for various kids in their family and for friend's kids. Incorpo ...