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Suzlon Hansen Merger
Contents
SUZLON 3
HANSEN TRANSMISSION 4
INDUSTRY ANALYSIS 4
Wind energy ? at an inflexion point 4
MARKET POTENTIAL OF WIND ENERGY 4
Value Chain of the industry 4
Critical success factors 4
Wind energy project sector 4
Industrial and wind turbine gearbox manufacturing 4
STRATEGIC INTENT 4
SUZLON 4
Suzlon competitive strengths 4
Risks and concerns 4
Strategic Intent of the acquisition for Suzlon Energy 4
Strategic Intent of the acquisition for Hansen Transmissions 4
Congruence in Intent 4
Synergy Benefits 4
Deal Structuring 4
Post merger integration 4
Organization structure of SEL after reorganization 4
Assessment of the Deal 4
References 16
SUZLON
Suzlon Energy Ltd (Suzlon), promoted by the Tanti family in 1995, is India's largest and world's sixth largest supplier of Wind Turbine Generators (WTGs) , with proven technical and execution capabilities to offer end-to-end solutions. Suzlon's core business comprises of development, manufacture, sale and maintenance of wind power systems. Suzlon was quick to realize that in an industry where customer purchases are driven by project IRR (and not by product differentiation); cost leadership was paramount to profitability. To achieve this, Suzlon has built a functiona ...