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To: Nobutada Saji, President
From: Daniel Landis, Consultant
Re: Bottled Water Industry Analysis
Suntory Water Group
Memo
To: Nobutada Saji, President
From: Daniel Landis, Consultant
CC:
Date: April 27, 2006
Re: Bottled Water Industry Assignment
In an effort to end recent slides in sales volume and market share, I have created a report detailing the bottled water business. This memo will describe the major business and economic characteristics of this highly competitive industry as well as evaluate the key forces that shape the industry. In addition, I have enclosed a basic strategic action plan that breaks down the key factors of success in the industry, and how Suntory Group can integrate these critical components into their operations. Suntory Groups strong financial position generates a number of opportunities for growth and income. A few of these options include product diversification, differentiation, global expansion, and increased vertical integration. Given the nature of this Japanese company, I believe it is obvious the key to increased market shares and volume in the United States is an emphasis on global expansion.
Business/Economic Characteristics Of The Industry
In order to better understand Suntory Group's position, we must first analyze and determine the principal business and economic characteristics of the trade. The US bottled water industry is a fiercely competitive, growing industry. It is lead by a small number of international food and beverage companies. Although the U ...