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1.1 Law of Demand
The law of demand states that if all factors remain equal, the higher the price of a good the less people will demand.  In other words the higher the price the lower the quantity demanded.  The amount of a good that buyers purchase at a high price is less because as the price goes up, so too does the opportunity cost for buying that product.
People will avoid buying a higher priced good if it forces them to forgo the consumption of something else they value more.
 
 
Both points are on the demand curve.  Each point reflects a direct correlation between quantity and Price.  It shows that the higher the price the lower the quantity demand quantity.
The Law of Demand implies the following with respect to a demand curve (all of these say exactly the same thing):
•    The demand curve is downward sloping 
•    The demand curve has a negative slope 
•    The demand curve shows an inverse relationship between price and quantity demanded 
1.2    Eight Market Equilibrium Changes
Change 1: Demand Increase
 
Change 2: Demand Decrease
 
Change 3: Supply Decrease
 
Change 4: Supply Increase
 
Change 5: Demand and Supply Increase
 
    
Change 6: Demand and Supply Decrease
 
Change 7: Demand Increase and Supply Decrease
 
Change 8: Demand Decrease and Supply Increase
 
1.3    Long Run Equilibrium in perfect competition
In long run equilibrium in perfect competition, P=MC=AC=AR
Profits and  ...