Introduction
In this paper I will explain how the supply chain differs on a Business to Customer (B2C) websites compared to a Business to Business (B2B) websites. I will also give some specifics for each.
B2B Basics
First I will talk about the basics. What is the basic break down of what a B2C websites is? B2B websites specifically cater to one or more business. They offer in-house service or maintenance software/networks to other businesses in order to increase function, marketing, sales, profits, efficiency and products. Examples of B2B websites would be: Microsoft.com, Macromedia.com, Marketing websites, crmguru.com, basically anything targeting business owners, managers, and decision makers.
These websites are often more informational and technical. There is less branding, or at least a different kind of branding. It is not so much an emotional connection as an intellectual connection. There products are usually functional, not just for enjoyment purposes. An example of this type of websites would be Fisher Scientific or Granger.
B2C Basics
B2C websites cater to a group or target audience in order to expose their product, sell, market; or they sell goods or services to the public. Basically anything offering a retail product to the public in the form of a virtual store would be a B2C websites.
These websites are more entertainment, pleasing to the eye, and direct branding for self promotion. They often change with promotions and products, and are made simpler for ease of navigation for the common user with less technical information. They do not usually get in to the specifics of the product other than the base knowledge base. An example of this type of websites would be Wal-Mart or Best Buy.
Differences between B2B and B2C
There a many ...