Home > Free Essays & Book Reports > Marketing > Patagonia
Patagonia
• Browse essays using search option
• Access free essay links resource page
• Need help with paper writing services?
• Bookmark our site for future reference
Abstract Patagonia? mission statement is, ?o use business to inspire and implement solutions to environmental crisis? Patagonia is a clothing company that? focus is on selling environmentally safe outdoor apparel. This papers focus is on the history of Patagonia their environmental marketing strategies and their competition. There has also been some outside research done to see what the public? perception of Patagonia is. Introduction Patagonia's History In 1957 a young climber named Yvon Chouinard could not find pitons (a form of climbing protection) that he liked. So he began to make his own climbing gear. Chouinard was a self-educated blacksmith. He took his knowledge and began to build his own pitons. Of the pitons he made, Chouinard would keep what he needed and started selling the rest to his friends. Shortly after, Chouinard began building carabiners in addition to his production of the pitons. Up until this point, he had been working out of his parents' back yard and selling equipment out of his car. He moved his business in 1959 to an industrial yard in Burbank California and again in 1966 to a tin shed behind an abandoned slaughterhouse in Ventura California. In 1966, Tom Frost was recruited to help make the transition from handmade to machine made products. Chouinard and Frost founded Chouinard Equipment, Ltd. Everything about the operations focused on building the best quality climbing gear in the world?he companies genuine and rel ...