Swot Analysis Of Jumping Beans

Introduction Jumping Beans

Simon Grantham owns a coffee outlet "Jumping beans". He expands it to 28 ?non smoking' outlets in South Asia. All these were located in the prime city centre. He started his business with the help of Zak Igrabimov who has 51% of the business of Simon in return for providing 30% of the start up funds. The rest is divided to Simon 39%, friends and family 10%.

Zak Igrabimov Visited UK and settled there permanently. He started his business there and explored it to many field. He builds an empire operating whole range of markets and had good reputation. Thus, Simon came to him with his proposal, which he accepted. Simon wanted to establish a chain of retail outlets of coffee. He had originally been in merchant banking but always wanted to run his own business. Zak had agreed to his proposal.

Each store Managers were encouraged to make their outlet their own. Simon liked to visit the store as much as possible, gathering information on each one. Simon was very popular with all the staff in the stores and was seen as very committed to the business. He introduced many flavours of coffees. He also proposed non-smoking outlets.

Zak wanted his business to go public. Therefore, he wants more profit and lot more outlets. So, he asked Simon to grow his business faster and profits as well. To shape his thinking Simon organised a meeting of his senior staff. Margaret, the Marketing Manager puts his views not to change the existing type of business. She suggests opening more outlets. Whereas Sandhia the assistant of Margaret thinks to introduce fair-trade into their business.

The Operational Manager of jumping beans Mr. Joss Ackerley suggests keeping the problem of absenteeism and labouring turnover under control. He complain ...
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