Swot Starbucks 5 principles of starbucks {draw:frame} An overview of Starbucks’ growth from humble beginnings to a household name as a result of their incredibly successful management philosophy, the book has five guiding principles for turning ordinary into extraordinary whether you are a small business owner or a multi-billion dollar operation. Michelli, an outsider to Starbucks, researched this company over a period of two years. It started when he called the customer service number on the back of his Starbucks card. He then set out to explore what Starbucks calls their “customer experience” and how and why their approach to the customers has set them apart. Starbucks’ success means five new stores every day – 365 days each year! Despite their amazing growth, the company continues to maintain their reputation for quality and a memorable customer experience. Although there are hundreds of books that have been written on the topic of customer service, what sets this one apart and helped it to quickly soar to the top of the National Bestseller list is that it’s “Starbucks” the author’s talking about. Michelli has cracked open the door for readers to take a glimpse into what makes this company run like a well-oiled machine. There is a lot here that will get the attention and benefit forward-thinking HR professionals as well as supervisors and managers throughout their organizations. It’s not rocket science, yet something as simple as reminding employees to be “litter picker-uppers” would be a new idea for some businesses. However, based on my personal experience with both retail as well as other organizations, some employers haven’t gotten the message. You never know what catches the eye of your clients or customers. You don’t want them walk ...