Tesco's current position:
Tesco has steadily increased its market share-the percentage of the market that it holds-at the expense of rivals, and this trend shows no sign of shopping.
As the result of this growth, tesco has become the UK's largest retailer. During 2004, the company's sales rose by 8.3 percent compared with the previous year. Its profit for the financial year 2004/5 is expected to exceed £2 billion (that is £2,000 million).one pound in every twelve spent in a tesco store.
In 2004, the company opened 64 new stores and expanded the range of retail outlets it operates. But tesco does not just rely on sales through it sales: it is the world's largest internet retailer and its e-business is operational in a number of countries throughout the world.
The company has performed well in food sales, but recently has begun to enjoy strong sales growth in non-food items such as Clothing.the Company has also entered new markets by:
? Becoming an internet service provider (Isp)
? Operating a mobile phone service
? Issuing credit cards
? Selling online music.
The company carries out all its activities under the tesco brand. The company believes that this brand is trusted and that consumers recognise that it represent value for money.
Aiming to take over apple I tune
Supermarket group Tesco is launching itself into the world of digital music with an online download service designed to take on the might of Apple's iTunes.
But to power the service, which is launched today, the supermarket has picked techn ...