Swot Target

INTRO TO MARKETING (33:630:301:01)
Fall 2006

Class Meetings: Mondays & Thursdays 10:20 am - 11:40 am, BECK 250
Course Web Site: Blackboard: http://blackboard.newark.rutgers.edu

Instructor:    Tulikaa Bhatia
Phone:        (732) 445 5274
E-mail:        [email protected]
Office:      Levin 226
Office Hours:      Monday & Thursday 1:30 pm ? 3:00 pm (Or by appointment)

Prerequisites:
33:010:272: Intro Financial Accounting
01:198:170: Comp Apps-Business
01:220:102: Intro Micro Econ; 103:Intro Macro Econ
01:640:135: Calculus I
01:960:285: Intro Stat for Business

Course Description:
This course aims to provide you with the conceptual basis to identify and analyze marketing problems and to understand how creative marketing strategies can be harnessed to create competitive advantages for firms.  No background of marketing is assumed for the class.

We will cover analysis of the marketing functions of price, place, promotion, and product; consumer behavior; market research; social and cultural factors affecting marketing; study of overall marketing planning and strategy.  

Course Materials:
Required Text:
Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz and William Rudelius, Marketing, 8th Edition, McGraw Hill/Irwin.

Study Aids on the Web: http://highered.mcgraw-hill.com/sites/0072828803/student_view0/
Try to make the base use of the textbook's Web site.  This site contains various study aids including practice quizzes, flash cards of terms, and video clips for the cases.   These videos will be used during the case studies.
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