SWOT analysis
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SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. The technique is credited to Richard D.who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.
Contents [hide]
1 Strategic and Creative Use of SWOT Analysis
1.1 Strategic Use: Orienting SWOTs to An Objective
1.2 Creative Use of SWOTs: Generating Strategies
1.3 Evidence on the Use of SWOT
2 Internal and external factors
3 Use of SWOT Analysis
4 SWOT-landscape analysis
5 Corporate planning
5.1 Human resources
5.2 Marketing
6 See also
7 References
8 External links
[edit] Strategic and Creative Use of SWOT Analysis
[edit] Strategic Use: Orienting SWOTs to An Objective
Illustrative diagram of SWOT analysisIf SWOT analysis does not start with defining a desired end state or objective, it runs the risk of being useless. A SWOT analysis may be incorporated into the strategic planning model. An example of a strategic planning technique that incorporates an objective-driven SWOT analysis is SCAN analysis. Strategic Planning, including SWOT and SCAN analysis, has been the subject of much research.
Strengths: attributes of the organization that are helpful to achieving the objective.
Weaknesses: attributes of the organization that are harmful to achievi ...