Taking Sides Case Analysis- Avon Products, Inc.
Learning Team B
Strategy Formulation and Implementation
MGT 578
Taking Sides Case Analysis- Avon Products, Inc.
Introduction
Avon is a company for women and is the world's leader in direct selling of beauty and cosmetic related products. For over 115 years Avon has experienced tremendous success through its direct selling technique and the worldwide recognition of its brand name (Pearce & Robinson, 2006). Faced with the strategic decision of developing more growth for Avon, Andrea Jung, president and CEO of Avon since 1999, wants to partner with JC Penny and Sears to provide a greater distribution channel for Avon. It is a difficult decision, because Avon is known for its direct selling method that provides convenience and allows the representatives to build a relationship with its customers. On the other hand, providing Avon products in department stores could possibly open up a whole new customer base that was not present before.
This paper will discuss whether the grand strategy under the leadership of Andrea Jung has its merits. Cherise Preston, and Bobby Wright will defend the side that Andrea Jung's grand strategy is properly focused and directed, while Edna Ajayi, Kelvin Lampkin, and Tammy Zybell defend the argument that Andrea Jung's grand strategy is not optimal and needs to be refocused.
Avon Grand Strategy Has Merits
Avon Products Inc. has faced some turmoil in regards to its sales, for instance, their "earnings risen ...