Citigroup Adaptability Paper
May 29, 2006
Citigroup Adaptability Paper
Citigroup has had an extensive history with China and the decision made within Citigroup's corporate office to expand its services signifies an important economic role. China is one of many Asian countries that have a higher competitive economic growth potential. Citigroup's entrance into post-WTO China, however, raises questions about the company's ability to use adaptability while trying to grow its operations in China.
Arguments for Success
Citigroup has been able to demonstrate its adaptability in its attempts to expand its operations in China through its ability to access capital, cash flow, and have qualified staff. Also, Citigroup has been able to acclimate to the Chinese government regulations.
Citigroup continues to display adaptability in its attempt to expand operations in China through outsourcing, increase technological advances, the internet, the market growth, and in efforts to increase its number of consumers and investors. Citigroup also offers foreign currency in the financial market to the local corporate companies and to its foreign investors.
As indicated by Citigroup's ability to adapt its services to meet the needs of consumers in China, the company has an advantage of pushing services such as automobile loans, home loans, and credit cards, so that consumers in China can also reap the benefits.
The biggest problem that Citigroup will have is their ability to work with a government that is very intent on ruling its people and basically making every decision for their people. However, as new international industry starts to come into China, the Chinese government also nee ...