De La Salle University
Graduate School of Business
In Partial Fulfillment of the
Refresher Course Requirement in
BUSINESS ECONOMICS, ECN501R
TABLE OF CONTENTS
SECTION PAGE PAGE NO.
1. Company Profile ------------------------------------------------------------- 1
2. Industry Background -------------------------------------------------------- 4
3. FRRB Products and Services ----------------------------------------------- 7
4. Market Profile ------------------------------------------------------------------ 8
5. Economic Topic: Revenue Maximization Strategies ----------------- 9
----------------------------
I. COMPANY PROFILE
FROLICS RODOLFO BAYOS TRANSPORT AND LOGISTICS COMPANY (FRRB) is a transportation and logistical service provider based in Pasay City. Established in May 1997, the company had grown from a "lipat-bahay" service provider to what it is now: trucking, transportation, distribution, door-to-door and household delivery service provider firm, whose main goal is to service, satisfy and delight its customers.
The name "Frolics" has its roots. Rodolfo Bayos was a marketing graduate of San Beda College. While in college, he was an active player in school activities, one of which was the school's annual "frolics" festivity. As active alumni of the school, this "frolicking" continued on at ...