A SWOT analysis of Tesco is an analysis of the strengths, weaknesses, opportunities and threats affecting the company.
SWOT Analysis - Strengths
Begin your SWOT analysis by analysing Tesco's strengths.
• Determine Tesco's main assets. Check out online sources, such as the Tesco Direct website, and offline sources like the company report. Also, try shopping at a Tesco store, and keep your eyes peeled and mind open.
• Investigate Tesco's main competition, in a similar manner.
• Look at other SWOT analysis case studies, for Tesco and other companies. These can be found offline and online. Don't just use Google search. That's lazy. Also enlist the help of your local librarian.
SWOT Analysis - Weaknesses
In performing a SWOT analysis of Tesco's weaknesses, think about the weaknesses that other companies share with Tesco. For instance, comparing Tesco with British Airways might get you thinking about how dependent Tesco is on the UK market (73.8% of 2003 revenues.) Comparing Tesco with Amazon might reveal flaws in its attempts to move into new markets.
SWOT Analysis - Opportunities
Some of Tesco's main opportunities are on the internet. Look at the Tesco Direct website, and compare it to the opposition. Ask yourself: What opportunities is Tesco missing? Which opportunities are Tesco exploiting? For instance, compare tesco.com and amazon.com. How do the prices of books compare? Which site has the best features? What opportunities can Tesco take that Amazon might be missing?
SWOT Analysis - Threats
Having already investigated the strengths, weaknesses and opportunities facing Tesco you should have some good ideas about the threats facing it. Concentrate especially on strategic planni ...