Coffee bars have been popular to UK consumers in the recent years.
Since the Seattle coffee company opened in 1995, it has a total of over 1800 coffee shops in UK, with sales of over 5 million lattes, cappuccinos and espressos served each week. Yet, the majority of UK and especially London consumers are also benefits to the wide choice of coffee shop located within a hundred yards of each other.
Since the entry of Americans coffee bar in 1997, British consumers were not only attracted by the good quality coffee made, but also rewarded from the relax surrounding of the coffee bar. It aimed to provide oasis of calm for people between their home and office, or even refuge where consumers can lounge on sofas, read newspaper and sight window scenery under the soft music and lightings offered, just like going through a different experience in life after hard work.
More over, coffee bars are regarded as a sign of mobility for people moving out of the street corners department store or ordinary coffee shops into something classier. For example, when consumers¡¦ ordering coffee such as latte, cappuccino and espresso, it changes their perceived values towards a pure hot drinks and allow them to demonstrate connoisseurship.
As a result, it attracts typical consumers like young, single and professionally high pay managers, and another important market, students.
Coffee bar attracts consumers by giving them a wide selection range of different flavor coffee, drinks and cakes which cater their mood at different times. Sahar Hashemi, the founder partner of Coffee republic, suggest that a tall skinny latte would fits his routine mood and creamy vanilla mocha would best suits his celebratory spoiling mood. It encourages consumers to aspire the right coffee t ...