COMPANY CASE: TRAP-EASE AMERICA:
THE BIG CHEESE OF MOUSE TRAPS.
Question No. 01:
Martha and the Trap-Ease America investors believe they face once in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?
Answer:
Once in-a-lifetime opportunity, specifically in the case of selling a product can be best availed by:
? Developing effective strategic plans
? Setting unique and more achievable goals and objectives
? Creating strong customer relationships
? Segmenting and targeting the market and the proper positioning of the product
? Deciding effective marketing mix
? Managing the marketing process that is analysis, planning, implementation and control.
Mission Statement Written By the Group:
We sell new and improved mouse traps!
Mission Statement Suggested:
To endow with its shared sense of purpose, expertise and professional approach, Trap-Ease will strive to provide innovative and solution oriented product specially for a good housekeeping!
Question No. 02:
Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target?
Answer:
Martha has selected the appropriate segment of market for these traps, the women, but its sale can be extended to a few other segments such as the small shops and stores or may be in office setups.
Question No. 03:
How has the company positioned the Trap-Ease for the chosen target market? Could it position the product in other ways?
Answer:
The com ...