The Coca Cola Company

COMMON STOCKS

By Rachelle L Goude

Personal Finance

June 30, 2006

Stock Chosen: The Coca Cola Company
Stock Symbol: KO
Last Trade Price: $43.02
1.    Chart: The Basic Chart page includes information pertaining to the past 52 weeks, splits, basic stock information and the option to compare the stock with other stocks.  It basically shows the "now" and "then" information of the stock.  There is also a technical analysis hotlink that allows a person to see different aspects of the stock including moving average, range from one day to the day the company came to the market and volume.  This information is helpful to the technical analyst.
2.    Financials: The financials hotlinks include the income statement for the company, balance sheet and cash flow.  The income statement shows total revenue, any losses the company may have, operating income and net income.  The balance sheet shows assets, liabilities and stockholder equity.  The cash flow worksheet shows how the company spends their money.  This information is helpful for anyone looking into buying stock in the company.  It shows how well a company is doing financially.
3.    Historical Prices: This section does just what the title says; it gives the historical prices of the stock for a specified time.  This section goes all the way back to the beginning of the stock and gives an overall view of how the stock has done throughout the years.  This data is useful for carrying out regression analysis etc. for the purpose of calculating beta and other technical analysis.
4.    Industry: This section is a look into how the company compares to the overall industry they are g ...
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