The Ford Motor Company
Part One: Data Collection
Data Collection and Market-Product Grid
Market Segment Product
General Group with Need Luxury Sedan Lincoln SUV Expedition Mini-Van Freestar Economy Sedan Focus Hybrid Escape Hybrid Pick-up Truck F-150
Safety Conscious Consumers Families with children P
Older (Elderly) People S
Financially Conscious Consumers Students P S
Young Adults P S
Families with children S P S
Older (Elderly) People P S
Physical Power Conscious Consumers Construction Workers S & ...