TABLE OF CONTENTS
Abstract ii
Introduction 1
1. Understanding Destination Image 2
1.1 Definition of Image 2
1.2 Components of an Image 3
2. Image Formation 4
2.1 Factors Influencing Image Formation 5
2.2 Types of Images 6
2.3 Internal and External Image 7
3. Measurement of images 8
3.1 Attributes Determining Images 8
4. Examples of Destination Images 10
Bibliography 13
Appendixes 15
Abstract
This paper describes the construct of destination images, and intends to explain why images are vital in destination management. It uses existing literature to compare different definitions for destination image, and provides an overview of different approaches about the formation of an image. Further, the author differentiates between various types of images and demonstrates different components of images. In addition, the factors that influence a destination image are illustrated. Subsequently, the paper underlines the most important methods to measure and estimate the image of a particular destination. Finally, the paper demonstrates a current example of a survey conduced for Austria in which researches attempt to find an appropriate destination image for a special target group.
Destination image Travel Decision-Making &nb ...