Assignment
BRITISH AIRWAYS
Introduction
The websites that have been chosen for this assignment are the British Airways website (www.ba.com) and Amazon.co.uk (www.amazon.co.uk).
British Airways (BA) is the UK's largest international long haul airline and it flies to over 550 destinations around the world. It is also one of the largest airlines in the world, with more flights from Europe across the Atlantic than any other airline. Their website is owned, managed and operated by British Airways Plc. British Airways Airline website was chosen because of it popularity and because of the service they are delivering to consumers.
1.0 Competitor analysis
British Airways main competition in the UK is Virgin Atlantic Airways. Virgin Atlantic is the second largest international long haul airline in the UK. Virgin has always been a competitor and rival of British Airways. Richard Branson purchased Virgin Atlantic Airways after privatisation in 1984. Other competitors to British Airways on transatlantic routes are bmi, British Midland, American Airlines, Continental, Delta and United Airlines. All the other airlines cannot really compete with British Airways because BA flies to more destinations and has more planes in their fleet than all the other airlines.
2.0 Define the target audience for the websites
British Airways' website is targeted at and likely to be looked at by female and male individuals who are aged 18+ and want to book a ticket online rather than having to go into a travel agent because of time constraints or because it's easier to book an airline ticket online. Individuals that would visit the site would be people who would wan to book a flight for leisure or business purposes. Businesses' would also bo ...