Background
Established in 2004, VinaGame was the first company to launch an online game in Vietnam. Founded by passionate gamers, VinaGame has built its own data centers and 24/7 customer service operations. In addition, it's self-developed distribution network is a big success, reaching most of Vietnam’s Internet Cafes. Delivering world-class operational excellence, VinaGame offers unequaled hosting, customer service and payment processing. Coupled with Vietnam-focused game operations expertise, marketing savvy and extensive sales network.
A few years ago, Game Online has been introduced into Vietnam. It was a new wave left thousands of people satisfied. Vinagame was put the first game online on the market. Swordsman Online is an MMORPG developed by Kingsoft Corporation in China. The game’s background is Oriental martial arts and Chinese culture. A record setting online game in Vietnam with exciting, in-depth content, beautiful designs, bustling online and offline activities, and 24/7 online support services. Swordsman Online is the No.1 online game in Vietnam with the largest market share. Other Game Online : First Myth, Ragnarok, Boom Online, Nine Dragons. In the near future SwordsMan II will a new game online Vinagame is going to launch a new product into market.
The methodology of research is to apply the marketing strategy of Vinagame into finding out problem’s of Vinagame system and then give suggestions for solutions. The objective of this research to find out problems that render Vinagame’ marketing strategy and development program working effective, and the result of analysis and assessment of the research will help give recommendations for the improvement of the marketing plant in particular and the system of marketing as a whole. T ...