The Promised Land Case

Introduction

We recognise that the business world today transcends language, nationalities, cultures, perceptions or behaviours. We also know that culture shapes values, attitudes and behaviour ? factors that influence the way people conduct their lives and conduct business. Cross cultural capability is the key to success in the global business. This project has been written on the characteristics and skills of negotiation and also a number of issues of "The Promised Land" case in different circumstances.

Can Lauren solve the problem of cultural differences simply by learning what Israel cultures are like? Yes she can, she could learn to suspend judgement in order to function within the host country and be sure to learn how to distinguish between gender, cultural, ethnic, religious and non verbal communication differences. To find out more solutions and recommendations related to these case issues, it will be provided in this project.

Analyse and Explore Issues related to the theory

International HRM which assumes the crucial responsibility of managing expatriates should therefore be able to identify cross cultural training and overall effectiveness (Fisher & Hartel, 2003). On the other hand, there are several International HRM issues in "The Promised Land" case, such as religious practices, gender discrimination, non verbal communication, cross cultural negotiation between Israeli and British and also lack of participate in a group.

In the cross cultural context, Hughes-Weiner (1986, p. 132) qualifies the learning process describes by Kolb related to this case. Firstly, concrete experience where British cultures are likely to have different backgrounds and different experiences with Israel (Weiner, 1986). This theory can be rel ...
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