Title: The role of research in academic and business life in Business to Business Marketing
DATE: 12/11/08
Module Title: MBA Business Research Methods
The role of research in academic and business life in Business to Business Marketing.
This assignment will investigate the role of research in the academic and business life of Business to Business Marketing. Somers () defines research as the study of a subject and its sources and investigating these in a systematic manner in order to find new conclusions (Somers, H. not dated).
Business to Business (B2B) is a transaction which occurs between two companies, that is to say, the consumer is not involved in the transaction of a company. The term may also refer to the total information of the company that provides goods or services to another company (Investor Words, not dated).
Techniques used in B2B research
Desk Research:
Desk research is used to collect secondary data which is collected from previous research. Most research is published in electronic copy or hard copy of the research. Libraries, online databases and internet are important sources of the desk research (B2B International, not dated).
Internet Research:
Internet research tool is growing rapidly in the industrial market and e-intelligence is important in B2B research. It is used to find all the material and new findings of a research (B2B International, not dated).
Qualitative Research:
In this research there are three techniques used; they are focus groups, depth interviews and e-focus groups.
1. Focus groups: It is a method using in qualitative research. It is a ...