The Supply Chain of B2B and B2C
Technology has increased the ease of getting information to customers. Consumers now have access to products and services whenever or wherever they desire. These customers can range from internal employees to other businesses. The technology that is being used is the Internet. E-business is the means of getting products and services to the customers, through the use of the Internet. Business that continue to incorporate the Internet into there business will continue to stay ahead of other businesses that chose not to use this tool. The Internet has become a vital part of economic growth.
E-business solutions are categorized as either business-to-consumer (B2C) or business-to-business (B2B). Business-to-business transactions are transactions that are conducted between one company to another company. Business-to-consumer is a model where products or services are bought and sold over the Internet for personal use. (Project Business)
B2C supply chains are sale directly to the end user. Several types of companies use this supply chain. Some of these types of companies are: retail stores, online auction web sites, online travel, stock trading markets, and online bookstores. By moving to a B2C solution, companies are able to leverage their automated supply processes. The need to operate storefronts is slowly becoming a part of the past. E-commerce has had an impact on how economic value is assigned to goods and services. The target market for companies has grown from single areas to global markets. Technology is replacing stores, land, labor, and capital as the key driver. (Project Business) Companies are able to pass the savings onto the customers through discounts and lower prices. According to Seeth Seethram and Reno Bosetti, t ...