INTRODUCTION
Tourism through its content represents a characteristic phenomenon of our civilization, one of the major components of economic and social life which polarizes the interest of an increasing number of individuals. Responsive to the transformations our contemporary world, tourism evolves under their influence, its dynamics integrating into the general developing process.
The tourism phenomenon is, essentially, a temporary and spontaneous migration with a private character, with the purpose of satisfying the individual need of consumption for specific products and services, during and at the destination point of the travel. Generally speaking, ?traveling" is considered a prestige notion, ?a good in itself", tourism being considered as a break from daily life, which confirms and improves life, awarding a stronger importance to the one practicing it.
In the present, the companies, including those activating in the tourism field, are obliged to restructure their objectives and market strategies radically. Although until not so long ago, the companies were operating in the conditions of a stable, well known competition and customer, at the present time they are activating in the conditions of rapid changes in the competition, technological processes, security conditions, the appearance of new laws and commercial policies and also a gradual decrease in the customer fidelity.
The fact that these days the tourism offer has amplified and has diversified must be taken into account, beside the existing one emerging the private offer, agro tourism, and, we must not forget the foreign offer, which is attractive and financially acceptable. Also, the customer has changed from the point of view of the mentality, information horizon and fina ...