External Factor Analysis Summary: The Vermont Teddy Co., Inc
External Factors Weight Rating Weight Score Comments
Opportunities
Forecasting for Growth 0.1 4 0.4 At a rate of revenues
Radio market 0.2 5 1 Continue and expand
Catalog sales 0.1 3.1 0.31 At a slow rate
Promotional market 0.1 4.2 0.42 Continue and expand
Threats
Retail stores 0.1 2 0.2 Have what really need
Rapid expansion 0.1 3 0.3 At a slow rate
Competitors 0.1 4.5 0.45 Think ahead
Declined radio adver. 0.2 4.5 0.9 Continue and expand
Total Scores 1 3.98
Internal Factor Analysis Summary: ...