CATALOG
ABSTRACT 2
INTRODUCTION 3
PURPOSE 5
1. The Stakeholder Model Theory 6
2. P&G’s Stakeholder Model 8
2.1 Sustainable Development psychology 8
2.2 Economic Development 9
2.3 Environmental Protection 10
2.4 Government Relationship 10
2.5 Caring for Community 11
2.6 Consumer 11
2.7 Business Partner 12
2.8 Employee 12
2.9 Industry Associations 12
2.10 NGOs 13
2.11 News Media 13
3. Summary and Conclusion 14
REFERENCES 15
THE BUSINESS, GOVERNMENT AND SOCIETY RELATIONSHIP OF "P&G"
ABSTRACT
Stakeholder model is important for a successful company that pursues sustainable development. Most of the companies do not know how to implement the stakeholder model even though they have described the different aspects of the stakeholder model. Procter & Gamble (P&G) is a leading and remarkable company that has an integrated stakeholder model. Though researching the theory of stakeholder model and the experience of P&G, this article reveals the factors of P&G’s stakeholder model that includes Consumers, shareholder, new media, business partners, industry associations, government, and NGOs. It also reveals how P&G implements the model according to the sustainable development psychology and by using different new technologies and marketing methods.
THE BUSINESS, GOVERNMENT AND SOCIETY RELATIONSHIP OF "P&G"
INTRODUCTION
The gov ...