Management Decision Problem:
Should UCF build an ice rink near or on campus? If there is not a sufficient amount of demand, nothing will be done. If there is a sufficient amount of demand, the ice rink can be built in one of the three ways: building a brand new ice rink, transforming the old arena into an ice rink, or sharing with new arena with the basketball team by building a court on top of the ice.
Broad Statement:
Is there a sufficiently large demand for an ice arena on or near the UCF campus?
Exploratory Research:
Through interviewing people on the ice hockey team, we found that the players and coaches are all in favor of an ice arena on or near campus. Most of the players have to drive at least thirty-five minutes one way to get to practices and games. They feel that more fans would attend games if there was an ice arena closer to UCF as this is where most of their fans come from. The UCF Ice Hockey Team treasurer said that, "the school would benefit from an ice rink greatly. The rink would be occupied daily by a number of activities (e.g. public skating, hockey leagues, practices, games, birthday parties), which would generate a large amount of revenue for the school. Due to the vast amounts of students at UCF and the many residential areas surrounding campus, these activities would be very profitable."
A few local residents were then asked how a new ice arena would benefit them. They replied by stating that, "there would be a closer place to skate, which would be a fun entertaining thing to do on the weekends or even during the week". Some even expressed interest in joining hockey leagues or participating in other ice sports. This helped to support the statemen ...