No more amazon:
On May 21, 2004, we, Toysrus.com, LLC, our Internet subsidiary, and two other affiliated companies, filed
a lawsuit against Amazon.com and its affiliated companies related to our strategic alliance with Amazon.com.
The lawsuit was filed to protect our exclusivity rights in the toy, game, and baby products categories for the
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online e-commerce site on the Amazon.com platform. The complaint seeks injunctive and declaratory relief,
monetary damages and contract rescission against Amazon.com. The suit was filed in the Superior Court of New
Jersey, Chancery Division, Passaic County. On June 25, 2004, Amazon.com filed a counterclaim against us and
our affiliated companies alleging breach of contract relating to inventory and selection requirements. This
counterclaim seeks monetary damages and invokes contract termination rights. We believe the counterclaim is
without merit, and at this time, we do not anticipate that this lawsuit, or the subject matter thereof, will disrupt
our ability to continue to offer products and services on our e-commerce sites, affect our guests and suppliers, or
have any material adverse effect on our financial condition or results of operations.
Generic Strategies
Differentiation: appeal to customers with a special sensitivity for a particular product attribute with the goal of building customer loyalty
- Requires: strong coordination among functions in r and d, product development and marketing
- subjective measurement and incentives
The generic strategy employed by Toys R Us is differentiation. Toys R Us has formed exclusive arrangements with popular toy manufacturers to assure their position as the sole p ...