Table of Contents
EXECUTIVE SUMMARY 1
DESCRIPTION OF THE COMPANY 1
MISSION STATEMENT 1
PRODUCTS AND SERVICES 1
FINANCIAL FORECAST 2
FINANCING REQUIREMENTS 2
HISTORY AND POSITION TO DATE 4
THE COMPANY'S MISSION 4
MANAGEMENT TEAM AND KEY PERSONNEL 4
SERVICES 6
TRANSPORTATION 7
COMPANY HISTORY 7
GUARANTEES AND WARRANTIES 8
BUSINESS STRUCTURE 8
MARKET RESEARCH 8
ECONOMIC AND SOCIAL FACTORS 9
COMPETITIVE ENVIRONMENT 9
LONG-TERM OPPORTUNITIES 9
GEOGRAPHIC AREA 10
MARKET DESCRIPTION 10
TARGET CUSTOMERS 10
MARKET DEFINITION 10
MARKET OPPORTUNITIES 11
COMPETITIVE ANALYSIS 12
COMPETITIVE ADVANTAGES 13
COMPETITORS' POSITIONS 14
POTENTIAL FUTURE COMPETITION 14
BUSINESS STRATEGY 15
CUSTOMER INCENTIVES 15
ADVERTISING AND PROMOTION 15
SALES AND MARKETING 16
COMMISSION 17
OPERATIONS 17
PREMISES 17
CHOICE OF LOCATION AND PREMISES 17
HOURS OF OPERATION 17
EQUIPMENT 18
STAFFING 18
FORECASTING 18
SALES FORECAST 18
CASH FLOW PROJECTIONS 20
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