TruDental Marketing
Strategy and Tactical plans.
Contents
1. Background Analysis
2. Introduction
3. Marketing Objectives
4. Marketing Strategies
5. Marketing tactics and Plans
6. Budget
7. Summary and conclusion
1. Background analysis
The 2005 and 2006 have been educational years for TruDental where by the company had to go through a complicated process of trials and errors to find out what works and want does not as far as the processes, services, benefits and the consumer satisfaction is concerned.
During this period, TruDental was forced to take a number of measures including a number of plan benefit alternations, staff changes and other financial hardships directly influencing the confidence and satisfaction of the members in particular and the market in general.
2. Introduction
After a vital and intense learning curve about the business, the members and the market, TruDental is granted a new chance and opportunity to re-introduce the company to the market with new strategic intent and core competences to fit the needs and requirements of the market in a more solid and creative approach. Such an opportunity will allow TruDental to re-enter the market in a more appealing, professional and credible manner without having to inherit the old issues and concerns.
3. Marketing Objectives
3.1 Re- Launch TruDental to the market as a better and stronger company.
3.2 Introduce to the market TruDental’s new structure as part of the conti ...