1. Introduction
This report aims to undertake cultural and economic analysis of Singapore. The country analysis will assist and guide us in the development of the marketing plan for exporting dates from UAE to Singapore. The country analysis is considered to be the first step in the development of the marketing plan, and for a foreign market expansion is considered by a company for its products. As a company in UAE “Bateel” is planning to export dates (produced and packaged in Dubai), this report will guide the company to formulate its marketing plan, marketing mix and marketing strategies based on the findings of the country analysis. The report undertakes country analysis in two main categories, cultural analysis and economical analysis.
In this project we have decided to choose the Republic of Singapore as the country that we wish to export to. The product that we will export is Bateel dates, which is a world-class brand that offers luxurious dates with a unique taste. We thought about the country and what are the products that they still don’t have. Also, we kept in our mind that Singapore is a very developed country and have mostly a high class population.
Therefore, we found out that they don’t have dates, and thus we decided to export Bateel dates. Bateel offers high quality products and they constantly develop their products to match the new needs of different customers.
2. Brief discussion of Singapore’s History &nbs ...