EXECUTIVE OVERVIEW
Converse, the American footwear company with colorful and creative designs, believes that creativity can change the world. We can say that it is creative in the design and the content of the web site as it is in the business.
In the website www.converse.com, the company mainly focuses on e-commerce, customization, campaign presentation and customer service. It has traffic rank of 17.000 on average, based on a combined measure of page views and users, and 40% of its users come from United States (www.alexa.com). Although the web site is quite interesting, attractive, informative and to the point, it still has some parts and pages that can be improved and that need more value added techniques in order to capture more business, increase revenue and cut costs.
In this project, we are going to describe the website, talk about target audience, goals, existing and prospective value added features and graphic design and we are going to explain our web marketing and promotion plan to increase the brand awareness and sales and to make the web site visited by more users who will be our qualified leads and customers.
VALUE PROPOSITION
Converse is an American footwear company, and it is famous as canvas shoes brand. Regard their creative designs on canvas shoes, this brand become young and remarkable life-style footwear.
Unlike other canvas brands, Converse has unisex design. Each design has both men and women’s sizes.
The Converse brand is generally considered to be synonymous with basketball shoes.
People can design their own shoes on Converse website. They customize the all kinds of classic canvas shoes, included the high, low and slip shoes; furthermore, they can have their name on the shoes, this ...