Value Creation
The world today is revolving around Value ! There is too much and too many around all of us. How do we differentiate ? How do they differentiate ?
All Products whether physical or service have to fill up a space. A space which is always evolving and ever changing . The physical and spiritual space of demand and the ever-busy art of fulfilment through Value Marketing. It is the world of differentiated categories that are creating the niche in today's world and the slice of that niche is where value drivers are going to rush.
A value factor might overshadow the basic need factor in the product ! Sounds surprising ! Imagine the delivery of a birthday cake at the right time of birth (day or night) wherever you are on this globe . Would you then bother to think which variety of cake it was or which brand ?
In my opinion, value marketing has capabilities infinite which is not reachable through conventional marketing could ever exploit. The creative aspects of value creation around the ?human being' or the ?subject' could be endless and renewable.
Perhaps here lies the solution from the claustrophobia of a crowded marketplace??
What are the challenges ? - Design, Delivery & Delight monitoring. It's the 3D-challenge.
Design
Its human nature to overdo or underdo. And that's because no one really knows what is ?just enough'. It takes time, patience and complex analysis to design a ?value packet' around the basic ?need fulfilment product'. The dangers of an improper design are similar to over or under baking your cake ! Leaves you too white or too brown.
Designing value is therefore, by no means a novice job. At the same time Design has to go hand-in-hand with Delivery. The fanfare w ...