Values Projected in Advertisements
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HDFC Standard Life Insurance
Respect Yourself
Subject : Effective Communication
Various Ad Campaigns
Pension Plan
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Explanation
As we see the above Ad campaign there are three characters
1) Grandfather
2) Father &
3) Son
This grandfather is an old retired person who accompanies his grandson to the market, where this grandson of is sees a cycle and demands a same like it. Now the old grandfather may not have the money to buy that cycle for his grandson, therefore after returning from the market the father of the child comes to his father and offers him some money that he can go and buy that cycle from the market for his grandson. But in the meanwhile the grandfather calls the grandson who is riding his cycle out in the garden. The father of the child is shocked that his father had already bought him a cycle, and then his father asks him to keep the money back or he will feel bad.
Therefore Hdfc Standard Life Insurance is the way for a secured old age by which you can be also independent and not dependent on your children
Value Projected
The value shown in this particular campaign is that even at an old age the grandfather is able to serve his grandson without sacrificing his self-esteem and accepting help from his own son
Children’s Plan
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Explanation
There are 2 main characte ...