Vehicle Target Markets
Name
University of Phoenix
MBA 570
Date
Vehicle Target Markets
The purpose of this analysis paper is to discover the differences and similarities between the target markets of a Nissan Sentra, a Ford F-150 truck, a Dodge Grand Caravan, and a BMW Z4 Roadster.
The automobile industry has always tried to target groups of people that would be able to afford the sticker prices of vehicles being produced. Here are the target markets defined with the cars selected.
Nissan Sentra
Nissan Sentra is a compact Sedan that has a base price of $15,750.
Features include: "a wide array of optional premium equipment ? leather-appointed seating, Intelligent Key keyless entry system, Bluetooth Hands-Free Phone System and premium Rockford Fosgate-powered audio system with 6-disc autochanger, 8-channel amplifier and 8 speakers." Also the car gets 33 MPG from a 140 horse power 2.0 four cylinder engine that relies on a six speed manual transmission and six air bags. (2006)
The target group here is the single high school or college students (16-25 years old) that want to carry everything around and not miss out on any social gatherings. The car is being sold as a mobile knap-sack for those that are socially busy. The divide and hide trunk resembles a mobile locker of sorts. The idea is to be able to live out of the car that competes with the Toyota Corolla and Honda Civic. The focus is "to bring a new level of style, roominess, responsiveness and versatility to seduce this time the young social target buyers, not just convince them with its price and reliability." (2006)
Ford F-150
Ford F-150 is a truck designed hauling and off-road ...