Introduction
In this project I have been hired by Venetian Ices Ltd to conduct marketing research to find out if their products will be able to sell to the teenage market segment, they are especially keen to market their products at Dartmouth Community College.
I am planning to research the following parts:
• Similar products in the market.
• Aims and Objectives of the company.
• Why the 5 P’s, product, price, packaging, place and promotion, apply to Venetian Ices.
• Create a questionnaire to establish student’s views on Venetian Ices products.
• Find out the parents and staff’s views on Venetian Ices products
• Find out about regulations that could restrict or effect sales.
Contents
Page
1 Introduction
2 Contents
3 Finding Similar and Suitable Products
4 Aims and Objectives
6 The Marketing Mix - Product
8 The Marketing Mix - Price
9 The Marketing Mix - Place
11 The Marketing Mix - Promotions
13 The Marketing Mix – Packaging
15 Conclusion
Finding Similar and Suitable Products
Product Picture Why this product?
Mini Milk ice cream pops – chocolate, strawberry and vanilla.
• Easy to eat
• Not too much litter
• Cheap
• Popular with target market segment
Cornetto ice cream cone - strawberry &nb ...