Marketing
Case 2-1
Vietnam's Market Potential
1.
The amount of opportunities in the country of Vietnam is immeasurable for American consumer-products companies and American industrial-products companies. In the last decade America has continued to open up doors to Vietnam for America. In the 1990's President Bill Clinton ended the 19 year American economic embargo of Vietnam, and reestablished diplomatic relations with the country of Vietnam. With President George Bush many other improvements have opened up more of an opportunity for both Vietnam and America. President George Bush exempted Vietnam from the Jackson Vanik amendment allowing American companies investing in Vietnam could apply for financial assistance from the Overseas Private Investment Corporation and the Export-Import Bank. Also by signing an agreement that created a U.S. ? Vietnam free trade area President Bush opened the country up for influx of American investors, and the county of Vietnam.
The Country of Vietnam is crawling with teenagers, especially in southern portions of countries. The UN estimates that in the southern areas of Asia 507 million adults will die before they turn forty. Two-thirds of Asia's population is under thirty and, thanks to years of bloody warfare, about 50 percent of the population in Vietnam was born after 1975. All in all, the so-called global teen demographic is estimated at one billion, and these teenagers consume a disproportionate share of their families' incomes. This is in many ways good for both Vietnam and American Investors and Industrial Companies. With all that White House has done to bring American attention to Vietnam companies can begin to build the economic infrastructure of Vietnam with n ...