Opportunity
? Develop business travel market (now its focus on serving the leisure travel market)
? It can establish new ultraslow cost carriers, so can beat low cost competitor, JetStar.
? Regional jets
? Future: New carriers called Virgin Lite Blue, serving regional airports currently not served and secondary metropolitan airports.
? Create green program
? Now:
? In June 2007, Paci?c Blue also became the ?rst airline in New Zealand to launch a carbon offset program to support New Zealand-based government approved projects to reduce CO2.
? Green footprint
? Future:
? It can create programs relating to save global nature or reduce carbon emissions, this could increase company’s image and passenger number.
? i.e Cathay Pacific Airline’s “fly greener”
http://www.cathaypacific.com/cpa/en_INTL/aboutus/flygreener
? Expose to new market:
? Now: provide domestic air services throughout Australia and international services to New Zealand, Vanuatu, the Cook Islands, Fiji, Tonga and Samoa. V Australia, is set to launch services between Australia and the United States of America in 2008,
? Future: Asia pacific Market (low cost carriers take 10% in market now, and forecast will increase to 20% in 2010) / joint venture airline with Asian countries.
? Now: bringing on new airline partners. Hawaiian Airlines and Air Mauritius have joined with other contracts close to completion.
? Future: international cooperation will gro ...