Wal-Mart has been successful in the United States because of their buying of manufactured products for less then as a result passing their savings onto consumers. This has led to their expansion all over America and throughout the world. They have modeled their way around selling products cheaper, thus, changing the way we as consumers shop. They have also managed to outgrow all other retailers within their industry. Not to mention create a multi-billion dollar company in the process.
Product Life Cycle
Wal-Mart is one of the leading retail stores in the U.S. and is quickly growing around the world as well. Today however, Wal-Mart appears to be at the end of its growth and starting to reach the beginning of its maturity stage. There are over 6,000 stores within the U.S. alone and the growth rate percentage is steadily leveling out.
Product Life Cycle
U.S.
Intro
Growth ?Ï
Maturity
Decline
As we can see in my graph, it is believed that the U.S. is nearing the saturation point of Wal-Marts, nevertheless, with the developments of Wal-Mart Super Centers and increasing housing developments around the country the question arises, ¡§is Wal-Mart done growing?¡¨ However I don¡¦t believe so, because their will be more and more Wal-Mart stores being built as long as sells from existing stores continue to increase.
P.E.S.T.E.L. Analysis
I. Political, Legal, Government
a. Employment Laws & Government Regulations
b. Class Action Law Suits, Business Contracts
An opportunity Wal-Mart faces is the potential to ...