WAL-MART CASE STUDY
Wal-Mart Study
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WAL-MART CASE ANALYSIS
Impressions
Wal-Mart is a company that leads its industry in numerous areas. The areas which impress are the accomplishments the company has made. “About 140 million people in 11 countries shopped at Wal-Mart …every week. More than half of American shoppers visited Wal-Mart at least once a month…an estimated 82 percent at American households have made at least one purchase at Wal-Mart” (Bianco, Zellner, 2003).
Less impressive is the company being involved in over 6000 active lawsuits and what seems to be a proven track record of forcing out smaller business in the areas it locates to, putting many people out of work.
Success
Wal-Mart’s Success can be contributed to leadership, strategy and execution. They have implemented a winning, “can do” attitude of putting the customer first in everything and stream-lining all areas of the company, from the leaders down to the associates. This was superb implementation and execution by the leaders to actually take the time to think of everything the company needs to consider from the top, down. The company continues to evaluate how to be cost effective in getting products to the stores, keeping track of inventory, and earning customer loyalty. Evaluating ideas to increase sales and how to better operate the stores has played a key role in their success.
Strategy
This researcher would characterize Wal-Marts’ strategy as Market penetration and Market development. Market penetration is strategies focused “primarily on increasing the sales of present products to present customers” ...