Wal-Mart Swot

Wal-Mart

Industrial Analysis:

Wal-Mart competes primarily in the Retail (Department & Discount) industry.  

It started out operating mainly as a discount retail department store offering a wide   

variety of non-grocery items. However, their focus has turned more toward their   

Supercenters which have the same as mentioned above but also includes a full line of

grocery products.

Some of Wal-Mart's main competitors in the discount arena are K-mart and   

Target. Since the introduction of the Supercenter and the Neighborhood Market it has

gone up against grocery chains like Albertsons and Kroger. Sam's Club (a membership   

only) warehouse which is owned and operated by Wal-Mart competes mostly with   

Costco.

Five Forces Framework:

The Threat of New Entrants is probably not much of a concern for the world's

largest retail chain only because they do have Economies of scale by keeping the cost of

products per unit down because they buy in such mass volumes. Wal-Mart has very good

product differentiation with some very large name brands. Access to distribution

channels is a thing of the past since a large number of the suppliers have warehouses

based in the same city as Wal-Mart's distribution center.

     The bargaining power of buyers; in this case Wal-Mart being the buyers, the

                                                         & ...
Word (s) : 990
Pages (s) : 4
View (s) : 561
Rank : 0
   
Report this paper
Please login to view the full paper