EXECUTIVE MEMO
Wal-Mart's must focus on growth by building a high quality, low price brand in the new markets of South Africa and Australia by using its established retail knowledge capital and expertise.
This strategy is recommended because Wal-Mart is:
? Facing increasing competition in local markets where already established
? Loosing market share in these new territories due to increasing presence of suppliers (from China and India) in these emerging markets
? Not maximizing potential and new revenue from access to these new markets
? Not leveraging access to new goods and product raw materials
The priorities are to:
? Conduct feasibility study and due diligence in recommended regions to establish mode of entry
? Mobilize resources for entry
? Execute entry to plan
Timeframes: 1.5 years
Budget: 350 Million USD
FIRST STAGE: CASE ANALYSIS
1) Identify the issues/problems
The following issues and potential problems have been identified:
- Managing and coordination across a multinational organization
- Competitive pressures of emerging companies, countries and territories (such as China, India, Russia, African states)
- Retention of market share and/or customer share of wallet
- Store and product branding protection and standardization
- Innovation and cross-region pollination of new systems, methods and techniques
- Knowledge management retention and development of personnel within regions
- Levera ...