International Business Strategy
Case: Wal-Mart
Members of the group:
Marie Wemaere
Liying Shi
Adolfo Mac
Consultant Group F
10, Champs Elysees
Paris, France
Rennes, 15th March 2006
Board of Directors of Wal-Mart
Dear Sir/Madam,
As a consultant group hired to analyse the current situation in your company, we have prepared a report on the problems it is facing, different viable alternatives and the description of the strategy that, we think, is going to help to overcome the difficulties.
Wal-Mart Stores Inc, has already been the miracle of the retailing markets. It is now the world largest discount retailer, with 5,000 stores and wholesale clubs in 10 countries. In 2003, your company ranked first in the top 500 enterprises. However, it is well-known that the competition is becoming more aggressive nowadays.
In order to give the most suitable recommendations, we have first analysed the current situation of the company and found some challenges to take up for the future. Then we have defined the main problem and set up an alternative to solve it. Finally, we have worked on the implementation of the strategy.
We enclose the mentioned report and look forward to pleasing your expectations.
Yours faithfully,
Consultant Group F
TABLE OF CONTENTS
TABLE OF CONTENTS 3
EXECUTIVE SUMMARY 4
I) WAL-MART'S CURRENT SITUATION 5
II) PROBLEMS 6
III) ALTERNATIVES 6
IV) ANALYSIS 6